Great Video from Google about the Evolution of search. Amazing to think it used to take a month for new content to get indexed. A whole month!!!!
Lets face it, if you’re a large enterprise you have advantages over the little guy when it comes to quickly acquiring real authority giving, diverse back links that are going to help your organic rankings.
And why shouldn’t you take advantage of your size connections and resources? In every school yard altercation I’ve ever seen the big kid always used their size tot heir advantage. Why shouldn’t you?
With Christmas around the corner you should already have started preparations for the mad rush that inevitably ensues at this time of year.
No doubt you would have already:
- Ensured sufficient inventory for the expected Christmas rush
- Reviewed the latest ship by dates and advised customers of when they need to order by to expect delivery before Christmas
- Integrated your offline marketing campaigns with your online campaigns
- Prepped your dispatch team to make sure you can get your orders out in time.
However there are 3 simple techniques that you can implement on your website to help your products get found and increase traffic during the busy period.
In the last day or so we have seen some examples of Google rolling out massive new Site links on many sites. This morning they seem to have disappeared but this is typical when Google is testing new search result layouts and I fully expect them to be back.
Google's New Mega Site Links
Image via Wikipedia
On an regular basis Google updates it search engine algorithm to improve its search results. The majority of these changes are so small that we don’t really notice them. However two recent updates have just been released that are getting a lot of press and Google themselves indicate that these changes are likely to impact up to 12% of US results.
On January 21st Google announced on their blog that they had tweaked their algorithm in an update that is coming to be known as the Scraper Update. Matt Cutts elaborated on his own blog that this update implemented changes that
primarily affects sites that copy others’ content and sites with low levels of original content.
