In 2024 building your brand is critical to success in SEO. Why? Well, you always rank #1 for searches for your own brand.
In addition, recent updates to Google’s algorithm seem to show that sites with lots of branded searches, that is people searching for them by name, do better.
The consensus is that branded search is a signal to Google that you are a real business.
In this video, I’m going to talk about how you can build your brand with content and build your brand with community.
These are two low-cost strategies that you can implement to get people searching for you by name.
Resources:
Slides
Cheat Sheet