Module 4 – Optimise to Rank

Here’s where the rubber hits the road. In this module, we show you how to crawl your website to compile a list of all of the collections and product pages needing to be optimised. We then show you how to properly optimise your catalogue to target the keywords you have chosen for your collections and product pages.

Resources:
Slides
Cheat Sheet
How to Optimise Your Product Catalogue Guide
Blank Worksheet Template
Completed Example Worksheet

Overview

How to

Step 1 – Crawl Your Website
Step 2 – Optimise Your Catalogue